Instagram's New App Takes on TikTok with Perks

Instagram has launched a new standalone video editing app called Edits, aiming to rival TikTok's CapCut. Available for free on both iOS and Android, Edits offers a suite of features designed to enhance content creation for Instagram Reels and other platforms.​

• Standalone App: Edits operates independently from the main Instagram app, allowing users to focus solely on video editing.

• Advanced Editing Tools: Features include green screen capabilities, AI-powered animations, and subject cutouts.

• Extended Video Length: Users can create videos up to 10 minutes long, surpassing the standard Reels duration.

• Project Management: The app provides tools for tracking ideas, managing projects, and monitoring performance analytics.

• Integration with Instagram: While standalone, Edits is designed to complement Instagram, enabling seamless sharing to the platform.​

1. Green Screen Functionality
Users can replace backgrounds in their videos, enhancing creative possibilities.

2. AI-Powered Animations
Static images can be transformed into dynamic content using AI-driven animation tools.​

3. Subject Cutouts
Easily isolate subjects from the background to create engaging visuals.​

4. Extended Video Creation
Produce videos up to 10 minutes in length, offering more flexibility for storytelling.

5. Project Management Tools
Organize and manage multiple projects, track ideas, and monitor performance through the app's intuitive interface

Edits is currently available for download on both the Apple App Store and Google Play Store. Users can log in using their existing Instagram credentials

• Download the App: Available on the Apple App Store and Google Play Store.​

• Log In: Use your existing Instagram credentials to access the app.​

• Start Creating: Utilize the app's tools to shoot, edit, and enhance your videos.​

• Share Your Content: Publish directly to Instagram, Facebook, or export for other platforms.

The launch of Edits underscores Meta's commitment to empowering creators with robust tools, positioning itself as a formidable competitor to TikTok's CapCut. By providing a comprehensive suite of editing features, Meta aims to attract content creators seeking advanced, user-friendly solutions for video production.​