Sana Safinaz Founders Honored with Sitara-i-Imtiaz

The founders of Sana Safinaz, one of Pakistan’s most prestigious fashion brands, have been honored with the Sitara-i-Imtiaz, the country’s third-highest civilian award, for their outstanding contributions to the fashion industry. The award was conferred in recognition of their decades-long dedication to transforming Pakistan’s fashion landscape, setting new trends, and promoting the country’s textile industry on an international level. Sana Hashwani and Safinaz Muneer, the visionaries behind Sana Safinaz, established the brand in 1989. Over the years, they have played a crucial role in modernizing Pakistani couture and prêt-à-porter, making high fashion more accessible. Their designs have been showcased on international runways, earning global recognition and placing Pakistan on the global fashion map. The duo is known for their innovative approach, elegant designs, and commitment to craftsmanship.

 At the award ceremony, Sana and Safinaz expressed their gratitude, dedicating the honor to Pakistan’s artisans, designers, and the fashion community who have supported their journey. “This award is a testament to our dedication to Pakistani fashion. We hope to continue inspiring and empowering future designers,” they stated. Industry leaders, fellow designers, and celebrities praised their achievement, calling it a milestone for Pakistani fashion. Many noted that their recognition will motivate young designers to pursue excellence. The Sitara-i-Imtiaz is awarded to individuals for excellence in various fields, including arts, science, sports, and fashion. Recognizing fashion as an integral part of Pakistan’s cultural identity highlights its growing influence. With this prestigious honor, Sana and Safinaz further cement their legacy as pioneers of contemporary fashion in Pakistan, setting new standards for creativity and success.