Begin Secures PSL Streaming Rights, Live & Free

In a major development for cricket fans nationwide, Begin, a rapidly growing digital streaming platform, has acquired the exclusive digital streaming rights for the highly anticipated HBL Pakistan Super League (PSL). This strategic partnership ensures that all matches of the upcoming PSL season will be streamed live and free of charge for viewers across Pakistan and beyond. The announcement marks a significant step forward in broadening access to live sports, especially for younger, mobile-first audiences. Begin has pledged to provide seamless, high-quality streaming across all devices, with no hidden fees or subscription barriers—making the PSL more accessible than ever before. In a statement, Begin’s spokesperson expressed enthusiasm for the collaboration: “We are proud to become the digital home of Pakistan’s premier cricket league. Our goal is to make top-tier cricket accessible to every fan, everywhere. This partnership with the PCB is a step towards transforming how audiences experience live sports in the digital age.” The Pakistan Cricket Board (PCB) has lauded the initiative, emphasizing its potential to engage millions of fans who prefer online platforms over traditional TV channels.

Officials noted that digital access has become a key driver of sports engagement globally, and Begin’s open-access model aligns with the board’s vision for growing the PSL's reach. Cricket analysts believe the deal could significantly increase viewer engagement and fan participation, especially among youth and rural populations who often face affordability and access challenges. The PSL, now entering its 10th edition, continues to attract international attention and features a lineup of top domestic and foreign players. With Begin's platform delivering live coverage, match highlights, player interviews, and real-time statistics, the fan experience is set to reach new heights. The streaming will kick off from the opening match of PSL 10, with viewers able to tune in via the Begin mobile app, website, and smart TV platforms. Fans can look forward to uninterrupted action, expert commentary, and an immersive digital viewing experience — all at zero cost. This bold move is expected to redefine digital sports broadcasting in Pakistan, setting new standards for accessibility and fan-focused content delivery.