Pakistan Cricket Board Seeks New Kit Supplier After Asia Cup 2025 Controversy

The Pakistan Cricket Board (PCB is moving) swiftly to appoint a new kit supplier following widespread criticism of the national team’s jerseys during the 2025 Asia Cup. The controversy has sparked debate among former players, fans, and cricket analysts, highlighting concerns about quality, professionalism, and governance.

The jerseys, supplied by London-based sportswear company Boom Boom, owned by Pakistani entrepreneurs, were criticized for substandard materials and design flaws. Former Pakistan cricketers Abdul Qadir, Moin Khan, and Sarfaraz Nawaz expressed disappointment, noting that the sponsor’s logo was more prominent than the Pakistan cricket crest and that the kits failed to meet international standards. “Players deserve apparel that represents Pakistan with pride,” said Qadir. “What we saw in the Asia Cup was far below what international cricket demands.”

Former cricketer and coach Atiq-uz-Zaman added a sharper critique, alleging that the PCB’s tender process lacked transparency. “The contract appears to have been awarded to friends rather than professionals,” Zaman said. “While other teams wore advanced, sweat-wicking kits, our players struggled in low-quality material, which affected both performance and morale.”

Fans also voiced frustration on social media, sharing images of players soaked in sweat and questioning the board’s priorities. Cricket analysts noted that the controversy could harm Pakistan’s international image if not addressed promptly.

In response, the PCB has initiated a search for a new kit supplier to ensure future jerseys meet global standards. A formal announcement is expected in the coming weeks. “We recognize the concerns of our players and fans,” a PCB spokesperson said. “Our priority is to provide high-quality kits that reflect the dignity and professionalism of Pakistan cricket.”

This episode highlights the critical importance of quality control and transparent procurement in national sports. By acting quickly to secure a new supplier, the PCB aims to restore confidence among players, fans, and stakeholders, reaffirming its commitment to upholding Pakistan cricket’s reputation on the international stage.

Background: Pakistan cricket has faced similar kit controversies in the past, with fans and former players often criticizing low-quality merchandise and sponsorship deals that prioritize branding over performance. The PCB’s current move is seen as a step toward preventing repeat issues and aligning with global standards in cricket apparel.

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