PSL CEO Says Pakistan Super League Gaining Ground on IPL

Pakistan Super League (PSL) Chief Executive Officer Salman Naseer has drawn new comparisons between the PSL and India’s Indian Premier League (IPL), saying that while the IPL remains the biggest T20 cricket brand, the PSL has become one of the fastest-growing leagues in the sport.

Speaking to local media, Naseer said the PSL’s steady rise in sponsorships, market value, and fan engagement proves that the tournament has moved beyond being just a regional event. He described the league as an international platform that reflects Pakistan’s growing influence in global cricket.

PSL building its own identity

Naseer acknowledged that comparisons between the PSL and IPL are inevitable because of their shared format and regional fan base. However, he stressed that the PSL has achieved its progress under more limited economic conditions and a smaller domestic market.

“The PSL doesn’t need to compete with the IPL to prove its worth. Our focus is on steady, transparent, and sustainable growth,” he said. “Each season, the PSL’s brand value, quality of cricket, and fan following continue to grow.”

He also pointed out that the league’s franchise system, player pool, and sponsorship partnerships have matured over time, helping it gain professional credibility both locally and internationally.

HBL extends title sponsorship

A major sign of confidence in the PSL’s future is the renewal of its title sponsorship with Habib Bank Limited (HBL) for two more seasons. The HBL-PSL partnership, which started in 2016, is one of the most successful brand collaborations in Pakistan’s sports history.

Marketing experts say HBL’s decision to continue its association with the PSL shows strong financial stability and commercial trust in the league. It also reflects how the tournament has maintained growth even as the global sports industry faces economic pressure.

“When a major financial institution like HBL renews a long-term deal, it signals that the PSL is viewed as a dependable and growing platform,” said a senior sports marketing analyst.

PSL’s international position

Cricket analysts note that the PSL’s viewership and digital engagement are climbing, with strong audiences in Pakistan, the Gulf region, and the UK. The league continues to attract top international players and retains competitive television ratings.

While the IPL remains the most valuable cricket league, the PSL’s balanced cost structure and efficient management make it a model for sustainable franchise cricket. Observers believe that with continued expansion and commercial partnerships, the PSL could soon rank among the top two T20 leagues worldwide.

The PSL’s leadership appears confident that the league has entered a new phase one that defines success through its own growth and fan loyalty rather than constant comparison with the IPL.

With renewed sponsorships, stable franchises, and expanding international visibility, the PSL is positioning itself as one of cricket’s most credible and steadily rising leagues.

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