How Ramadan Changes Social Media Trends Every Year

The trends in numerous categories of social media keep changing rapidly over time. In our daily routines, changes in social media and the different trends have an impact on our thinking and perspective about things.

Trends in Social Media

Trends in social media could be described as waves of content. There is always a rise and fall of different topics on different social media platforms. There are several topics on which a trend can become popular for instance any global or local news, entertainment sector, or even important political events. In 2025, the number of people using social media is increasing rapidly, currently, it is about 5.42 billion people who are engaged in scrolling and using social media. Due to the increased use of social media in this era, anything and everything can become a cause of a trend or changing trends. 

Trends in Social Media in Ramadan

Here we talk about specifically how the holy month of Ramadan becomes the cause of changing trends every year on social media. Every year, global, traditional, pop culture or even political trends change even during Ramadan. To know about the changing trends in the month of Ramadan we should focus on consumer behavior in terms of how much time on the internet and social media is being spent, what type of content is mostly used to watch in Ramadan, and what the consumer buys especially in this month. 

Most of the queries were answered by a study conducted by Veraco to learn more and understand the behavior of people in Ramadan regarding the use of the internet. The study showed that time spent online by the users increased by 30-40% in Ramadan, a 25-35% increase was seen in more online engagement, and the amount of money spent online increased by 40%. In terms of digital advertising, a 35% increase was shown and 1.9 billion dollars were spent specifically in the month of Ramadan by UAE consumers. 

The above study gives us an idea about user behavior in the month of Ramadan whether it is involved in social media, online shopping, or general web browsing. 

If we look at Google Trends, we would get to know what are the trending searches on the internet specifically in the month of Ramadan. Internet users are twice the time more likely to engage in arts and entertainment. It was found that 64% of the consumers were more involved in shopping for groceries and giving money to charity during Ramadan. According to research conducted by TGM, 68% of people are involved in using social media in Ramadan.

The main reasons for this change in behavior and use of social media and its different trends in Ramadan might include the changed routines which involve heavy two-time meals, fasting during the daytime, fewer sleeping hours, and shorter working hours. This gives a chance to businesses to grow traffic and attract customers this month since people are engaged in browsing the internet more.  All of this leads to changes in the amount of social media usage. If people are more engaged in using social media and browsing the internet in the month of Ramadan it would lead to changed trends in social media every year. 

Different Kinds of Social Media Trends in Ramadan 

In the month of Ramadan, content in social media changes from one topic to another. For instance, most of the content being posted is religious, how to complete the Holy Quran in 30 days, how to improve continuity in salah, how can we help others, and so on. Another trend that people enjoy is food-related content in Ramadan for example trying out new recipes or recipes to keep you going through this Ramadan, etc. In terms of online shopping, businesses advertise most of the products that are practical in the month of Ramadan and can attract users who spend most of their time scrolling. Health-related content is also very trendy in Ramadan, people post content on how to remain fit and healthy rather than sleeping all day or tips for Ramadan exercise for beginners, etc. People also start Ramadan-friendly challenges on social media which provoke motivation in users to fulfill something practical and productive.