McDonald's Reports Biggest U.S. Sales Drop in Nearly 5 Years
McDonald’s saw its biggest U.S. sales drop in nearly five years, with Q4 comparable sales falling 1.4%.
McDonald’s saw its biggest U.S. sales drop in nearly five years, with Q4 comparable sales falling 1.4%. The decline was driven by an E. coli outbreak, leading to the temporary suspension of Quarter Pounder sales in 20% of U.S. locations, and cautious consumer spending. While global sales rose 0.4%, the company faces challenges due to heavy reliance on discounts, which now account for a third of its total sales.
