Easypaisa Triumphs at Dragons of Pakistan 2025

Easypaisa Digital Bank has emerged as one of the top winners at the Dragons of Pakistan 2025 Awards, bagging two Golds and one Bronze for its innovative marketing campaigns.

The bank won Gold in Integrated Marketing for its Donations Campaign, another Gold in Product Launch or Relaunch, and Bronze in Influencer/Content Creation for its easycash campaign.

The Dragons of Pakistan awards celebrate excellence in marketing effectiveness and creativity. Easypaisa’s multiple wins highlight its ability to connect with audiences through impactful storytelling while driving financial inclusion across the country.

Farhan Hassan, Chief Digital Officer of Easypaisa, said the recognition validates the brand’s vision:

“As a digital bank, we are democratizing access to financial services. These wins show how our campaigns resonate with people from all walks of life.”

Rifah Qadri, Executive Director Marketing & Corporate Communications, added:

“For us, marketing is about simplifying digital banking for everyone. Winning at Dragons of Pakistan reflects our commitment to creating campaigns that are intuitive and relatable.”

Easypaisa has previously won regional recognition, including multiple accolades at the Dragons of Asia for its Audio Nikahnama campaign, further solidifying its reputation as a creative leader in the fintech sector.

With over 2.7 billion transactions worth PKR 9.5 trillion processed in 2024—equivalent to almost 9% of Pakistan’s GDP—Easypaisa continues to expand its reach, with one in five Pakistani adults using its services and a growing 31% female user base.

These latest awards reaffirm Easypaisa’s position as Pakistan’s leading digital banking platform, blending financial innovation with campaigns that inspire and engage.

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