Easypaisa Triumphs at Dragons of Pakistan 2025

Easypaisa won Gold in Integrated Marketing for its Donations Campaign, another Gold in Product Launch or Relaunch, and Bronze in Influencer/Content Creation for its easycash campaign.

The Dragons of Pakistan Awards are one of the biggest marketing awards in the country. Easypaisa’s wins show how the bank can reach people with fun, simple, and relatable campaigns.

What the Leaders Said

Farhan Hassan, Chief Digital Officer, said:

“These awards show that our campaigns are reaching people from all walks of life. It motivates us to keep making digital banking easy for everyone.”

Rifah Qadri, Executive Director Marketing & Corporate Communications, added:

“Marketing at Easypaisa is about making digital banking simple. Winning at Dragons of Pakistan proves that our work connects with people.”

Easypaisa’s Track Record

Easypaisa has also won Dragons of Asia awards for its Audio Nikahnama campaign. The bank processed over 2.7 billion transactions worth PKR 9.5 trillion in 2024 nearly 9% of Pakistan’s GDP.

Today, one in five Pakistani adults use Easypaisa, and 31% of users are women. This shows how the bank is helping more people access financial services across the country.

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Why It Matters

These awards are not just trophies. They show that Easypaisa’s campaigns educate, entertain, and make life easier. By using simple messages and easy-to-use products, the bank reaches people who might not have used digital banking before.

Experts say campaigns like this help financial inclusion and make digital banking friendly and approachable for everyone.