Jazz & UNESCO Team Up on Ethical AI in Pakistan

In a major move toward responsible technology, Jazz has partnered with UNESCO to promote an inclusive and ethical approach to Artificial Intelligence (AI) in Pakistan. This collaboration aims to bring together voices from various sectors to ensure AI development aligns with human rights, accountability, and inclusiveness.

This joint initiative focuses on a multi-stakeholder dialogue, inviting participants from government bodies, academia, civil society, and the private sector. The goal is to create a roadmap for ethical AI policies that are not only innovative but also grounded in fairness and transparency.

As part of the broader effort, Jazz is offering its digital expertise and infrastructure, while UNESCO leads the engagement process to shape the country’s evolving AI governance frameworks. A key focus is on aligning with global standards like the UNESCO Recommendation on the Ethics of Artificial Intelligence, ensuring that the technologies developed in Pakistan reflect values such as digital dignity, freedom of expression, and data protection.

Officials and tech leaders emphasized the urgent need to build institutional capacity, foster inter-departmental coordination, and implement people-first policies to guide the future of AI. The project also supports the national vision laid out in Pakistan’s draft AI policy, which includes strategic pillars such as AI Awareness, Secure AI Ecosystems, Innovation, and Global Partnerships.

Through this collaboration, Jazz and UNESCO aim to set an example for how developing nations can embrace AI responsibly, ensuring that no community is left behind in the digital age.

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