Jazz & UNESCO Team Up on Ethical AI in Pakistan

In a significant step toward responsible innovation, Jazz has joined hands with UNESCO to advance ethical and inclusive Artificial Intelligence (AI) in Pakistan. The partnership aims to ensure that AI technologies evolve in ways that respect human rights, accountability, and fairness, while empowering diverse communities across the country.

The initiative brings together policymakers, academia, civil society, and private-sector experts to shape Pakistan’s roadmap for ethical AI governance. Through open dialogue and collaboration, the project seeks to align local innovation with global best practices.

As part of this effort, Jazz will contribute its digital infrastructure and technical expertise, while UNESCO will guide stakeholder engagement and policy coordination. The partnership also follows the UNESCO Recommendation on the Ethics of Artificial Intelligence, which emphasizes transparency, digital dignity, freedom of expression, and data protection.

Officials highlighted the growing importance of people-first AI policies to address issues like bias, data privacy, and access inequality. The initiative also supports Pakistan’s upcoming National AI Policy, focusing on four pillars: AI Awareness, Secure AI Ecosystems, Innovation, and Global Partnerships.

According to Jazz’s leadership, this collaboration represents a long-term commitment to building trust in digital technologies. By integrating ethical standards into Pakistan’s AI journey, the project aims to make technology more inclusive and beneficial for all citizens.

Through this partnership, Jazz and UNESCO hope to set a model for developing nations on how to adopt AI responsibly, ensuring that progress does not come at the cost of equity or human values.

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